Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each. Your brand aligned with content people actively seek out.
2.5M+ followers1M+ avg views/video65K+ newsletter readers
Put your brand where curiosity lives
Mini Philosophy with Jonny Thomson and Big Think reaches millions of intellectually curious professionals across video, podcast, and newsletter. Launch a sponsorship in days, not months.
Custom sponsorship packages built around your goals.
The toolkit
Four ways to reach a curious audience
Pick one format or combine them into a single integrated campaign. Setup is straightforward and tailored to your brand.
Podcast integrations
Weekly conversations with leading thinkers and cultural voices. Podcast launching soon with sponsorship slots available now.
Newsletter advertising
Weekly essays delivered to 65K+ engaged readers on Substack. A direct line to professionals who value depth over noise.
Custom editorial partnerships
Creator-led branded content with Jonny Thomson. Collaborate on campaigns that align naturally with learning, growth, and thoughtful living.
How it works
From first call to live campaign in days
A simple route from setup to steady output.
Book a call
Tell us your brand goals and target audience. We map you to the right format mix across video, podcast, newsletter, and editorial.
Get a custom proposal
Receive a tailored sponsorship package with competitive CPMs, platform mix, deliverables, and timeline based on your budget and objectives.
Launch your campaign
Jonny Thomson and the Big Think team produce and distribute your sponsored content across 2.5M+ followers. You get a brand-safe, integrated multi-platform activation.
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New short-form videos per week
Versus the old way
What sets this apart from typical influencer channels
Mini PhilosophyTypical influencer channels
Premium editorial environment backed by a publisher✓×
Creator with bestselling books translated into 22 languages✓×
Cross-platform integration in one partnership✓×
Audience of highly educated, intellectually curious professionals✓×
Brand-safe educational content by design✓×
Sponsorships designed to feel additive, not interruptive✓×
Options
Custom sponsorship packages
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. Competitive CPMs to reach a high-value audience.
Single-format sponsorship
Custom
Sponsor one format: short-form video, newsletter, or podcast integration.
- ✓ One platform sponsorship
- ✓ Brand-safe editorial alignment
- ✓ Access to 2.5M+ engaged audience
- ✓ Competitive CPMs
Multi-platform campaign
Custom
Integrated sponsorship across video, newsletter, and podcast with creator-led branded content.
- ✓ Cross-platform activation
- ✓ Custom creator content with Jonny Thomson
- ✓ Editorial partnership opportunities
- ✓ Tailored deliverables and timeline
- ✓ Full audience reach across all channels
FAQ
Common questions from sponsors
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They are lifelong learners interested in philosophy, psychology, productivity, culture, technology, and personal growth.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand goals.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Take the next step
Reach millions of curious minds with your brand
Book a call and we will build a custom sponsorship package around your goals. Most campaigns go live within days of agreement.
Book a call→